Title Killer Clowns
Selection of Content Dark, Exploration, Post Apocalyptic
Construction of Content Enemy Waves, Fast-Paced, Gore
Narrative Conventions Linear, Survival, Infected
Codes and Conventions Health and Ammo, Objective Based, Weapon Assortments
Genre Survival, Horror, Action, Adventure
Selection of Content Dark, Exploration, Post Apocalyptic
Construction of Content Linear, Narrative, Char. Development
Narrative Conventions Story Driven, Survival, Infected
Codes and Conventions Health and Ammo, Cover Shooter, Objective Based
Target Demographic 18+, Generally Male Audience, Young Adults
Example 2:
Title The Walking Dead
Genre Survival, Horror, Action, Interactive
Selection of Content Dimly Lit, Dark, Undead, Post Apocalyptic
Construction of Content Story Decisive, Infections, Narrative, Char. Develop.
Narrative Conventions Story Driven, Survival, Infected
Codes and Conventions Character Based, QuickTime Events, Player Choices
Target Demographic 18+, Male and Female, Young Adults, TV Show Fans
Marketing:
The Last of Us:
The way that The Last of Us was marketed was it was originally announced in 2011 by Sony at Spike Video Game Awards and was highly anticipated. Although a Easter Egg was put into Uncharted 3 announcing Last of Us in a in-game newspaper previously. A Trailer was then released which showed a lot of Ellie and how she progresses through the game showing her quite civilised into a cold blooded killer at the end. It shows a lot of violent action to promote its graphic nature but also shows a nicer side with the character bonding of Joel and Ellie. The main way it was marketed was through trailers and through press demo's. They announced specific details about the game as development continued. Three trailers were released as development continued slowly showing new aspects of the game. A advert was shown during AMC's The Walking Dead Season 3 Finale. The final pre-launch trailer was shown at E3 2013. The game was aimed at Zombie Game fans and pretty much any video game fans. It was also aimed towards young adults and gamers over 18, with it being advertising during The Walking Dead it was obviously also aimed towards their fan base with both being zombie apocalypse based.
The Walking Dead:
The Walking Dead was originally announced as a 5 Episode Series with approx. monthly releases, originally going to be released in 2011 but like most games was pushed back to April 2012. There was an original trailer released which showed the TV Shows Creator, Robert Kirkman talking about the game and a montage of all the characters in Season One. It showed barely any actual game-play I am assuming because they hadn't developed a whole lot of it to show. There was also a DLC Extra called 400 Days which was a short series of 5 episodes, each episode following a different character. This was released as something for fans to play whilst they waited for Season Two, it wasn't critically appreciated with most players saying that it was too short and had little to no continuity with the First Season. Season Two was marketed pretty much the same with it being a follow-on from the first series, the first trailer was much the same as the debut trailer for Season One with not much game-play but more of a story explaining what you will be facing during Season Two with the main character, Clementine making a few appearances. I would assume it was marketed to Interactive Game fans and also The Walking Dead TV Show fans. With the first series doing so well the second series was even highly anticipated with consumers playing the games without watching the TV Shows.
Our Game:
Our game would probably be marketed very similar to The Last of Us I would imagine because it is a similar style of game with it being an apocalypse. If money was no object I would release a Teaser-Trailer at a Game Convention like E3 but I would go the secretive way like Valve do which really builds up anticipation with the game and any information on the game is highly anticipated and becomes wide spread when announced. I would probably just release one trailer with not a whole lot of information on it's release but make sure the trailer has some really compelling aspects that will get consumers hyped up. I would probably aim my game at people around my age, late teenagers and considering it would probably be a 18+ rated game it would have to be aimed towards older people too. If I had to advertise it like a normal company does I would choose when I advertised it carefully, such as advertising on YouTube ads on gaming channels because that is the fan base I want to attract. I would probably advertise it on TV too, on TV programs that are popular with that similar fan base like The Walking Dead and Game of Thrones.
YouTube Video
This is the link to my Graveyard Prototype I made in Unreal Engine 4:
https://www.youtube.com/watch?v=jeqEDRPeUNo
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